
As a Creative Director for 15 years and with a background in main stream Advertising, Design and
Publishing, Gerald and his team are an integral part of Poisson Rouge¹s creative delivery.
Over the last 4 years Gerald and his team have worked in partnership with Poisson Rouge to create and deliver all of the core image work for the highly successful Art Challenge team building events as well as supplying creative design and production support for much of Poisson Rouge's own marketing activities.
Gerald¹s experience spans most industry sectors and he is constantly active both in the launch of new companies and products as well as working with established organisations on brand development and re-branding initiatives. The approach and delivery invariably integrates design for print, advertising and screen presentations - such as web design, PowerPoint, and e-brochures - into campaigns to promote a wide range of products and services.
In his own words “As a Creative Director my role is to bring to life the project in hand, drawing together the creative approach and any external production input. I am passionate about the design process and understand fully the bottom line benefits it can bring to an organization”