

Poisson Rouge has for many years been at the forefront of developing and discovering unique, creative, fun and impactful, new ways to develop people. So recently – when we came across Murrays’ Packtypes® we had a real eureka moment.
The Packtypes® team have taken a lot of the useful bits, (the ‘clever thinking’) that underpin other performance enhancement processes, removed all the academic jargon and unhelpful complexity and replaced it with pure, visual simplicity and emotional engagement. Gone are complicated diagnostics and in their place is a pack of cards featuring eight self-explanatory and unique Packtypes®.
The Packtypes® approach is so non-threatening, simple and fun that people are instantly happy to reveal the real them. Once hooked the real learning begins in earnest. The effectiveness of Packtypes® is made even greater by the fact that Packtypes® is relevant to the exact areas that make the greatest difference to effectiveness:
| Performance | maximising personal impact |
| Communication | hearing people properly and getting your message across |
| Teamwork | breaking down silos and building well balanced, high performing teams |
| Leadership | turning leaders into a leadership team |
| Culture | changing the way organisations think and behave |
| Reputation | delivering brand promises |
We use Packtypes® for many different purposes including, but not exclusively, all of the following:
There are eight different pack types – find out which one you are!
