



The Beer Challenge is a great teambuilding activity not least because it involves BEER - a subject close to the hearts of many!
Working in teams - delegates must first learn to appreciate the finer points of tasting and distinguishing between different types of beer.
Once they have become beer experts they must then assume the role of brewer – creating, blending, bottling, capping, foiling and lastly labelling a new beer that they themselves have created. Beers are made by working with ‘Raw’ beers and adding unusual or interesting ingredients, colours, flavours etc.
Finally each team must present their new beer to the rest of the group - accompanied by a marketing plan, an advert and a jingle.
Winners will be judged on innovation, creativity, humour, design, packaging, presentation skills and of course taste!
This event is great fun and can last from 2 hours to a full day.
If you would like to download an at-a-glance overview of this event – click here